Wally
To mark their anniversary, luxury yacht company Wally sought to refresh their brand identity in line with their mission, values, and long-term vision. At the same time, their website required a redesign to both align with the updated brand identity and better showcase their extensive product range through a clearer and intuitive user experience.
Brand Book · Website Design · Brand Strategy
The first phase focused on the development of a comprehensive brand book, revisiting and refining the company’s mission and vision, evolving the visual language, and establishing a strategic visual framework to guide future communications.
The refreshed identity reflected the brand’s innovative mindset through a contemporary, elevated, and dynamic visual approach. Building on this foundation, the anniversary campaign introduced a creative direction with a modern, sophisticated edge while remaining rooted in Wally’s core focus on innovation and performance.
The project included brand positioning, messaging, content strategy, and detailed brand guidelines, ensuring consistency across all platforms while providing the internal team with a clear framework for future growth.
The redesigned website translated the new identity into a functional digital experience combining clarity, sophistication, and performance, much like the Wally yachts themselves.
Awards:
Interactive Key Award – Gold
MUSE Award – Platinum
