Tod's
Tod’s is a Milan-based luxury fashion brand specializing in high-quality leather goods, accessories, and footwear. The objective of the project was to promote the new Spring collection and strengthen the brand’s community through a digital-first campaign approach.
Influencer Campaign · Creative Direction
Timed to coincide with Milan Fashion Week, the influencer-led campaign brought the Spring collection to life through refined storytelling, elevated visuals, and refined yet playful tone, featuring key brand ambassadors.
The project balanced a focus on Tod’s signature craftsmanship and product quality with a sense of lightness and discovery, building anticipation around the new collection.
Working within a fast-paced production schedule in Milan, creative direction was developed in close collaboration with the Tod’s team, overseeing concept development, set design, shoot execution, and post-production to deliver a cohesive campaign across digital, print, and social channels.
