MIRACO
Miraco is a New York-based jewelry brand founded on a vision to celebrate individuality, diversity and confidence, by offering aspirational luxury. From the outset, we worked closely with the founder to build a brand aligned with her vision of celebrating women through accessible luxury and a strong sense of community.
Brand Book · Visual Identity · Campaign · Website
In collaboration with the founder and her team, we defined the brand’s vision, mission, and market positioning before developing a comprehensive brand system spanning the logo, visual identity, brand guidelines, launch campaign, and e-commerce website.
This foundation was then translated into a full content ecosystem, including website copy and creative, a launch activation campaign, and ongoing content for the brand’s initial social media presence.
The visual direction embraced the brand’s elevated visual language rooted in femininity and diversity, reflecting its core pillars through a versatile library of lifestyle and product imagery designed for cohesive use across digital, print, and social channels.
